How to Network Effectively


We’ve all heard the phrase – it’s not what you know, it’s who you know – but how many of us work as hard at building and maintaining social networks as we do at building our knowledge?

I was at a dinner party the other night and this guy was talking about how he got his job as an investment banker. He explained how a family friend had got him a job at a bank, and a year later, a friend of a friend had got him a job with one of the most prestigious investment firms in town. This guy now has a high-paying and respectable job without ever stepping foot inside a classroom nor is he feeling the crushing anxiety of a massive student loan debt looming overhead. Is this kind of story becoming increasingly common in today’s market?

In the board game, Life, you start by choosing one of two paths – Go to school or go immediately into the workforce. The path of school takes longer, but it comes with greater rewards. What’s not built into the game is networking.

The reality is that having a vast network drastically tips the scales in your favour. Although education and credentials are still highly valued, most jobs never get posted to the public. If a job opening comes up, the first thing a company will do is ask, “Who do you know?” or “Do we have someone that can do this?”

Hiring is a huge burden to a lot of companies with no guarantees of what they are going to get. A familiar face who is already settled securely in the company is much more likely to land  the new job over the next Joe Blow entering with a clean shave.

That is why networking is so important. The larger your network, the more access to opportunities you have.

Mark Granovetter of Johns Hopkins University published a paper called, “The Strength of Weak Ties” and his research found that weak contacts, even distant acquaintances, are often more powerful sources in our network than close friends.  According to the study, in more than 80% of the time, people found jobs through weak connections.

The Goals of Networking are to:

  • Meet new people
  • Maintain connections
  • Create opportunities
  • Do something for somebody

At the same dinner party, I was talking with a fellow writer. At no point was she fully engaged in the conversation. She kept looking around, almost as if she was looking for someone more important to talk to. This is considered rude and offensive. When you talk to people, be engaged and develop a positive rapport. Good networkers don’t assume anything, and they never judge a book by its cover.

The Rules of Engagement

Networking is not about strong-arming people into talking with you or collecting as many business cards as you can – be subtle about it.

Being a good networker involves being a good conversationalist.

  • You don’t always have to talk about business – ask questions and demonstrate an interest in the other person. This will develop a good rapport and may allow you to learn something new.
  • Be interesting, have things to talk about, have opinions on things, stay up to date with current events, be a good listener. Essentially, be the type of person that you would want to meet at a party or event.
  • Selling yourself does not mean that you just talk about yourself and boast about your achievements; this will actually do more damage than good.


  • Teri says:

    Informative article, totally what I was looking for.

  • Jerome says:

    Thanks for sharing your thoughts on website. Regards

  • Jayne says:

    Hello There. I discovered your weblog the use of msn. This isan extremely neatly written article. I will be sure to bookmark it and return to readextra of your useful information. Thank you for the post.I’ll definitely return.

  • Kristeen says:

    Hello Dear, are you really visiting this website daily,
    if so then you will without doubt obtain fastidious knowledge.

  • Michal says:

    That is a very good tip particularly to those fresh to the blogosphere.

    Short but very precise info… Thank you for sharing this one.
    A must read post!

  • Silas says:

    I do not know whether it’s just me or if perhaps everyone else experiencing issues with your website.It appears like some of the written text in your content are running off the screen. Can someoneelse please provide feedback and let me know if this is happening to them too?This may be a problem with my web browser because I’ve hadthis happen previously. Many thanks

  • Onita says:

    Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed browsing your blog posts.

    After all I’ll be subscribing to your rss feed and
    I hope you write again very soon!

  • Aaron says:

    Hi there! I’m at work browsing your blog from my new apple iphone!Just wanted to say I love reading through your blog and look forward to all your posts!Keep up the fantastic work!

  • Phillip says:

    It’s remarkable for me to have a web site, which is valuable in favor of
    my knowledge. thanks admin

  • Jenny says:

    Hmm it appears like your blog ate my first comment (it was super long)so I guess I’ll just sum it up what I submitted and say,I’m thoroughly enjoying your blog. I as well am an aspiring blog bloggerbut I’m still new to the whole thing. Do you have any points for newbie blog writers?I’d definitely appreciate it.

  • Jewel says:

    Hi, i think that i saw you visited my web site so i came to go back the prefer?.I’m trying to find issues to
    enhance my website!I guess its adequate to make use of a few of your concepts!!

  • Lacie says:

    Wonderful post! We will be linking to this great post on our site.Keep up the good writing.

  • Barbar says:

    Hi! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for mycomment form? I’m using the same blog platform as yoursand I’m having problems finding one? Thanks a lot!

  • Rozella says:

    Thanks for sharing your thoughts about website.

  • Archie says:

    Simply wish to say your article is as amazing. The clearness on your submit is just great and i could think you’re an expert in this subject.
    Fine with your permission let me to snatch your
    feed to keep updated with coming near near post.

    Thank you a million and please keep up the rewarding work.

  • Wanda says:

    Fantastic goods from you, man. I have understand your stuff previous to and you’re just extremely magnificent.
    I actually like what you have acquired here, certainly like what you’re stating and the way in which
    you say it. You make it entertaining and you still take care of to keep it sensible.
    I cant wait to read far more from you. This is actually a tremendous

  • Laverne says:

    Piece of writing writing is also a fun, if you know after that you can write otherwise it
    is complex to write.

  • Mandi says:

    Definitely, what a splendid website and illuminating posts, I definitely will bookmark your site.Best Regards!

  • Geraldo says:

    I think this is among the most significant info for me. And i’m glad reading your article.
    But should remark on some general things, The website style is
    wonderful, the articles is really nice : D.
    Good job, cheers

  • Deanna says:

    Good day! This is my first visit to your blog!
    We are a team of volunteers and starting a new project
    in a community in the same niche. Your blog provided us valuable information to work
    on. You have done a marvellous job!

  • Yong says:

    What’s up colleagues, how is all, and what you wish for to say regarding this post, in my view its really amazingdesigned for me.

  • Leola says:

    I’m excited to discover this website. I need to to thank
    you for ones time just for this fantastic read!!

    I definitely savored every little bit of it and i also have you saved as a favorite to look at new things in your blog.

  • Kareem says:

    May I simply say what a relief to discover an individual who really knows what theyare discussing on the internet. You certainlyrealize how to bring a problem to light and make it important.More people ought to read this and understand this side of yourstory. I was surprised you’re not more popular because you surely have thegift.

  • Rebekah says:

    Hi there! I know this is kind of off-topic but I had to ask.
    Does building a well-established blog such as yours take a lot of work?
    I am brand new to operating a blog but I do write in my journal everyday.
    I’d like to start a blog so I can share my own experience
    and feelings online. Please let me know if you have any ideas or tips for brand new aspiring bloggers.
    Appreciate it!

  • Hairstyles says:

    According to my study, after a property foreclosure home is marketed at a bidding, it is common with the borrower in order to still have some sort ofthat remaining unpaid debt on the loan. There are many creditors who make an effort to have all costs and liens repaid by the next buyer. Even so, depending on particular programs, regulations, and state legal guidelines there may be quite a few loans which aren’t easily solved through the switch of lending products. Therefore, the duty still remains on the lender that has acquired his or her property in foreclosure process. Thank you for sharing your opinions on this web site.

  • Hairstyles says:

    Hi there, just was alert to your weblog through Google, and located that it is truly informative. I am going to be careful for brussels. I will appreciate should you continue this in future. Many other folks can be benefited from your writing. Cheers!

Leave a Reply

Your email address will not be published.